公司做网站的目的公司为什么需要网站

互联网将进入一个崭新的阶段，信息化的发展带动其它产业的发展，各行业都将与它进行更深入的融合和渗透。越来越多的企新的世纪，企业已开始从对互联网的认知阶段进入到认同和行动阶段。中小企业如何建网站?又该怎么建网站?

The Internet will be entering a new phase, of the development of informationization drive other industry development, various industries will be and it further fusion and penetration. More and more enterprises in the new century, the enterprise has started to the Internet from the cognitive stage into identity and action phase. Small and medium-sized enterprise how to build web site? How do you build web site?

企业的主页是企业在Internet上展示形象的门户，是企业开展电子交易的基地，是企业网上的"家"， 设计制作一个优秀的网站是建站的企业成功迈向互联网的重要步骤。

Enterprise's home page is enterprise in the Internet image shows on the gateway, is the enterprise in developing electronic trading base, is the enterprise online "home", design and make a good website is the establishment of the enterprise towards the Internet an important step of success.

网站建设的内容包括网站设计、网页制作、虚拟主机建设、网站程序开发、网站推广等等。我们在西安有多年的企业网站建设经验，是您理想的网站建设合作伙伴。我们为发展中的大中小型企业提供网站建设与网站推广相结合的建站方案,一流的网站建设专家,全程的网站建设服务。为企业内部之间、企业与其外部之间搭建良好的信息沟通桥梁。

The website of the content including website design, web pages and virtual host construction, website program development, website promotion, and so on. We have many years of enterprise in xian website construction experience, is your ideal website construction partner. We in the development of small and medium-sized enterprises for big provide website construction and website promotion of combining multiple solutions, first-class website construction experts, the entire journey website construction service. For the enterprise internal, between the enterprise and its external build good information communication between the bridge.

网络可以带给企业不分地域、不分国别的大量客户，带给您无限的商机。为了获得本行业的领先地位，面对不断涌现的种种机会，企业建立一个具有自己特色的，精美完善的，集多种功能于一体的企业网站，尤其重要。所以在当前如何利用网络提供售后服务以及客户资源维护，是作为一个现代化的企业应当前应考虑的紧迫问题。 网络时代的迅速到来加速了企业销售交流的网络化。所以一个企业拥有一个自己的网站等于是在网络上的一个据点。客户可以通过网络了解您的企业，您的产品，关系到您公司的赢利。

The network can bring enterprise regardless of regional, regardless of nationality of the massive customers, bring you unlimited business opportunities. In order to obtain the industry's leading position, face the emerging many chance and enterprises to establish a the characteristic, the fine perfect, collect a variety of functions in one of the enterprise's websites, especially important. So in the current how to utilize the network provides after-sales service and customer resource maintenance, as a modern enterprise shall be considered before pressing problems. The era of network soon accelerate the enterprise sales communication network. So a enterprise have one of your own website and on the network in a stronghold. Customers can through the network understanding of your enterprise, your product, related to you in the company's profits.

在当今互联网时代，一个企业没有自己的网站就像一个人没有住址，一个商店没有门脸。今天的企业还是以传统商务方法为主，许多企业因为运行良好而没意识到正面临因为不适应经济发展环境而被被淘汰的危险。但随着经济全球化和电子商务经济的到来，企业如果还固守于传统模式则必定不能再适应经济全球化的趋势，企业上网和开展电子商务是一个不可回避的现实，当你的竞争对手正在通过INTERNET共享信息，通过电子商务降低成本，拓展销售渠道时，你却只能坐失良机。

In the Internet age, an enterprise has no his own website is like a person without address, a store no front. Today's enterprise or business mainly in the traditional way, many enterprises for running well and didn't realize is facing because don't adapt to economic development environment and the risk of obsolete. But along with the economic globalization and electronic business economy arrival, if still stuck in the enterprise from the traditional patterns, must not again to adapt to the trend of economic globalization, the enterprise on the INTERNET and in developing electronic commerce is an unavoidable reality, when your competition is through the INTERNET to share information, through the electronic commerce to reduce cost, expand the sales channel, but you can only miss the boat.

注册了域名就相当于在因特网上给自己的公司报了户口，但只有户口而没有家，你无法向别人介绍自己，别人也无法找到你。建立一个网站就是在网上给你的企业建一个家。这样你就可以在这里向客户介绍你的企业，展示你的实力，推销你的产品。客户可以给你的网站发电子邮件咨询问题，你可以把最新的产品放在网上供大家选购。世界上任何一个上网的人都可以拜访你的企业，而你的企业同时也展现在世界的面前。这是一个多好的宣传企业、树立企业形象的方式。

The domain name registration in the Internet is to own the company reported the registered permanent residence, but only registered permanent residence and no home, you can't introduce yourself to others, others also cannot find you. Build a web site or online to your enterprise to build a home. So you can introduce you to customers of this enterprise, show your strength, and to sell your products. Customers can give your site E-mail questions, you can put the latest product on the Internet for you to choose. Any in the world a Internet can visit your enterprise, and your enterprise also demonstrated in front of the world. This is more than a good propaganda enterprise, setting up the enterprise image way.

1、有利于提升企业形象（To promote the enterprise image ）

一般说来，企业建立自己的网址，不大可能马上为企业带来新客户、新生意，也不大可能大幅度提高企业业绩。毕竟，企业用于网站（SEO）的费用很底，期望极底的费用能马上为企业带巨大的收益是不现实的，企业网站的作用更类似于企业在报纸和电视上所做的宣传企业本身及品牌的广告。不同之处在于企业网站容量更大，企业可以把任何想让客户及公众知道的内容放入网站。此外，相对来说，建立企业网站的投入比其它广告方式要低得多。当然，网站和广告是两种不同的宣传方式，各有不同作用，它们之间更多的是互相补充，而不是排斥，企业如拥有自己的网址，应在网络（INTERNET）中推介该网址，并把具体的内容放入网站。

Generally speaking, the enterprise to set up their own web site, it is impossible for the enterprise to bring the new customers immediately, new business, are unlikely to significantly improve enterprise performance. After all, the enterprise for web site (SEO) for very bottom, the cost of the expected very immediately to bring great benefits for the enterprise is not realistic, enterprise web site more similar to the role of enterprise in newspapers and on television the promotion enterprise itself and brand advertising. The difference is the enterprise website and larger capacity, the enterprise can take any want to let customers and the public to know that the content of the website in. In addition, relatively speaking, set up enterprise's websites of other ads to push much harder than if they were way low much. Of course, the website and advertising is two different propaganda way, each have different effect, between them is more of a mutual complement, not excluded, enterprise such as have their own web site, should be in network (INTERNET) in the website promotion, and put the specific content into the web site.

2、使企业具有网络沟通能力（Make the enterprise has the network communication ability）

在中国，人们对互联网络往往有所误解，以为电子信箱就是互联网络，有的企业将电子邮件地址当成网址，并印在名片上。实际上，电子邮件只是互联网络最常用、最简单的功能之一。互联网络真正的内涵在于其内容的丰富性，几乎无所不有。对企业来说，具有网络沟通能力标志是企业拥有自己的独立网站，而非电子信箱。

In China, people on the Internet is often have misunderstandings, and thought that E-mail address is in the Internet, some enterprise will E-mail address as a web site, and printed on the card. In fact, email is the most commonly used the Internet, one of the functions of simple. Internet network real meaning lies in the content of the richness and almost omniscient. To the enterprise, it is the network communication ability the sign is the enterprise with their own web site, rather than E-mail.

3、可以全面详细地介绍企业及企业产品（Can fully detailed introduction to enterprise and enterprise products）

企业网址的一个最基本的功能，就是能够全面、详细地介绍企业及企业产品。事实上，企业就可以把任何想让人们知道的信息放入网址。如企业简介、企业的人员、厂房、生产设施、研究机构、产品外观、功能及使用方法等，都可以展示于网上。

Enterprise web site, one of the most basic functions, which can be comprehensive and detailed introduction to enterprise and enterprise products. In fact, the enterprise can get any want to let people know that information into the website. Such as enterprise introduction, enterprise's staff, factory building, production facilities, research institutions, product appearance, function and use method, can show on Internet.

4、可以与客户保持密切联系（Can keep a close contact with customers）

在美国，每当人们想知道某企业有什么产品、服务或新产品、服务，甚至只是想知道该企业有什么新闻时，他们就会习惯性的进入该企业的网址。因为大多数企业已经把所有的产品、服务信息发布于网上，并且定期在网上发布有关企业的新闻信息。由于互联网络这种高科技的媒介进入中国时间不长，中国企业与客户之间现在暂时还不习惯于这种联系方式。但随着越来越多的企业对互联网络认识的加深，在网上发布产品和信息这种现况将发生巨大改变 ，目前已经有越来越多的中国企业具有自己的网络能力，并逐渐习惯于利用网络与客户进行沟通。

In the United States, when people want to know some enterprise what product, service or new product, service, or even just want to know this enterprise what news, they will be the habitual into this enterprise on the web. Because most of the enterprise has put all the products, services and information was posted online, and regularly in the online publication related enterprise of news information. Because this kind of high-tech Internet media into China time is not long, the Chinese enterprise and customers now it's not between used to this contact information. But as more and more enterprises to deepen understanding of the Internet, the Internet can release products and information this status will be great change, there has been more and more Chinese enterprises with their own network capacity, and gradually get used to using the network communication with our clients.

5、可以与潜在客户建立商业联系（Can and potential customers to establish a business relationship）

这是企业网址最重要的功能之一，也是为什么那么多国外企业非常重视网站建设的根本原因。现在，世界各国的经销商主要都是利用互联网络来寻找新的产品和新的供求，因为这样做费用最低、效率最高。原则上，全世界任何人，只要知道了企业的网址，就可以看到企业的产品和服务。因此，关键在于如何将企业网址推介出去。一种非常实用、有效且常用的方法是将企业的网址登记在全球著名的搜索引擎上（如YAHOO、EXCITE、ALTAVISTA等），则可以使潜在客户能够容易地找到企业和企业的产品。这正是商业上通行的做法，而且已被证明是十分有效的。

This is the most important function of enterprise web site, and also one of why so many foreign enterprise attaches great importance to the construction site of the fundamental reasons. Now, all over the world are using the agency main Internet to look for new products and new supply and demand, as do the lowest cost, efficiency is the highest. In principle, the world anyone, just know the network address of the enterprise, can see the enterprise products and services. Therefore, the key point is that how to promote enterprise web site out. A very practical, effective and commonly used method is to the network address of the enterprise registration in the global famous search engines (such as YAHOO, EXCITE, ALTAVISTA, etc), can make potential customers can easily find enterprise and enterprise products. This is the practice in the business, and has been proved to be very effective.

6、可以降低通迅费用（Can reduce the newsletter costs）

对于企业来说，每年的通迅费用，尤其是涉及到进出口贸易的通迅费用，是一笔非常庞大的开支。利用企业网站所提供的集团电子信箱（可达到达30个左右，usename@sino-web.net），可以有效地降低通迅费用，这是企业建立网站的另一个益处（利用E-mail通迅的费用仅为市话费用）。

For companies to every year, and newsletter cost, especially related to import and export trade newsletter cost, is a very big spending. Use of the enterprise website provide the group E-mail address (can reach up to 30 or so, usename@sino-web.net), can effectively reduce the newsletter cost, it is the enterprise website another benefit (use E-mail newsletter is only the cost of the wireless costs).

7、可以利用网站及时得到客户反馈的信息（Can use the site to be customer feedback information）

客户一般是不会积极主动地向企业反馈信息的。如企业在设计网站时，加入客户与企业联系的电子邮件和电子表格，还有考虑到用户体验（UEO）因使用极其方便，一般来说，客户习惯于使用这种方式与企业进行联系。因此，企业可以得到大量的客户意见和建议，将有利于企业的蓬勃发展。

The customer is generally not positive feedback information to the enterprise. Such as enterprise to web design, join our customers and enterprise contact email and electronic form, and considering the user experience (UEO) for use extremely convenient, generally speaking, the customer is used to use this way to link with the enterprise. Therefore, the enterprise can get a lot of customer comments and Suggestions, will be good for enterprise development.