分析对比国内与国外的网站设计

1、 网站的整体布局不同。开一个国内企业网站设计，你会很清楚的看见，导航，BENNAR图，企业简介提示，新闻中心提示，产品/服务展示提示（这个是重点，通常会占据比较大的界面甚至会做图片轮播效果），其他的还会有什么联系我们，成功案例/合作伙伴，甚至还会放一小段视频等等。

The overall layout of the site is different. A domestic enterprise web design, you can clearly see, navigation, BENNAR chart, enterprise introduction, news center, product / service show that (this is the key, will usually occupy the larger interface will do even picture carousel effects), the other is what will contact us, success stories / partner, or even a short video and so on and so on.

2、 网站风格设计的不同。这个不知道应该说国人太死板，还是应该说欧美的人们太随意。浏览国外的网站，太都设计很随意也很简单，首页就一张大图片作为背景，然后随意设置几个按钮，就完事了。点击进去的栏目设计也很简单，不会设计太多三级甚至四级页面，下拉菜单也不会很长，就一个长长的页面，导航放一边，内容放一边。而国内的网站就不同了。先是有一个导航页（很多时候是Flash动画）， 然后规规矩矩的首页布局，版头，BENNER图，部分栏目显示……每一个模块都规划得规规矩矩的，如果你经常会浏览此类的网站，你甚至不用再看别的，直接按路径点击进去就是。

Web site design style is different. This did not know should say Chinese too rigid, or should be said that the American people too casual. Visit foreign websites, so are very casual is also very simple, home page is a picture as the background, and then set free a few buttons, you're done. Click in the column design is also very simple, not too many design level of even four pages, the ｄｒｏｐ-down menu will not be very long, a long page, navigation aside, content aside. And domestic website is different. There is a navigation page (often Flash animation), and then behave homepage layout, the version of the head, BENNER, part of the column display...... Each module is planning to behave, if you often browse this website, you don't even have to look at the other, directly on the path to click into.

3、对引导页面的偏爱。我们有时候打开一个网站的时候，引导页动画那叫一个又臭又长，又没有设置跳过按钮，你必须得等到动画播放完，出现相关选择按钮之后，才能点击进入到网站的首页。引导页对我们的用户体验百害无一利，为什么直到如今很多企业在做网站的时候还坚持要求增加一个引导页呢？这跟国人的委婉曲折的性格有关。

To guide the preference page. Sometimes when we open a website guidance page animation, it is a long, and the skip button is not set, you must wait until the animation played out, after relevant selection button, can click into the website homepage. The introductory pages on our user experience 100 victims without a benefit, why until now many enterprise website when also insisted on adding a guide page? This with Chinese euphemism tortuous character.

4、色彩的搭配不同。如果你会留意一些欧美国家的网站，你就会发现，他们的网站一般都会采用比较鲜明的颜色来做网站的主色调，譬如说白色，橙色，或者蓝色等等。并且网站的色调搭配通常使用一种颜色为主色，另外一种颜色为配色，或者直接就一种颜色，而越有名气的公司，使用的颜色就越简单。这跟外国人直接了当又开朗奔放的性格有关，与中国人喜欢委婉曲折的性格不同，中国的网站整体色调搭配更具有中国的民族风，这表现在，国内的网站色调搭配通常会使用三种或者三种以上的色调，网站主色调用一种，背景色又是一种，还有导航栏也要用一种颜色来标明，似乎怕人家找不到似的。这种色调搭配在普通的企业网站中更为常见，网站一打开，就是一堆色调凑起来的花花绿绿的画面，而且色彩浓烈，容易给人一种压迫感，并且由于每个人对色调的喜好不同，首先从色调的运用上，可能已经导致了网站的一部分跳出率。

Different collocations of color. If you will pay attention to some countries in Europe and America Web site, you will find the main tone, their website will generally adopts the comparative and bright color to the site, such as white, blue, orange, or. And the site of color usually use one color dominates, another kind of color to color, or just one color, and the more famous company, use the color the more simple. The foreigners with a straightforward and cheerful and character, unlike the Chinese like circumlocutory character, Chinese website whole tonal collocation with Chinese folk style, which is reflected in the domestic site, tonal collocation usually use three or more than three tones, call a website main color, background color is a, and the navigation bar should be marked with a color, as if afraid they can't find. This color matching in the general enterprise web site is more common, the website opened, is a pile of colors together make up brightly coloured picture, and rich colors, easy to give people a sense of oppression, and since everyone preferences for different color tones, first from the use of bright colors, may have led to the site a part of the bounce rate.